Our times require a Third Age culture which now elevates the performative, the entrepreneurial and the opportunistic. This is the heart of our Rinkli Funstaz motif.
The notion that old people constitute simply a deserving victimhood has to be subverted wherever it persists. This is what we do.
Daring is required comprehensively to re-imagine and re-appraise old age. The real-life culture – the appetites and capacities – of those once just called pensioners has to be freshly illuminated. A 70 year old in the 1980s, put in a time-machine, would not recognise the lifestyle of a 70 year old living today. AI / robotics / Big Data – and all that they imply for the ways in which the older people can curate and personalise their lives – will change everything over again. We explore this story and engage with it.