James Murphy works in the field of trends analysis and socio-economic futures. For many years, he was Editorial Director of the Future Foundation and, prior to this, an Associate Director of the Henley Centre for Forecasting.

Currently, he acts as an Editorial Consultant at the Trajectory Partnership and is acting Head of Insight at the business start-up The Sports Ministry. As a forecaster, he has delivered futures insights on-stage for inter alia : No 10 Downing Street, RBS, Co-op, Quorn, Lloyds, Standard Life, McCann Erickson, Barclaycard, Allianz, Kerry Foods, Morrisons, Tesco, B&Q, Coutts…

Over the years, he has appeared variously on Newsnight, Start the Week, the Today Programme, multiple local radio platforms and TV documentaries. In 2014, he co-authored The Big Lie, which won the award as Marketing Book of the Year. In his time, he has been shortlisted for The Guardian short biography prize and the Macallan Fiction Award.

Believing, justifiably or mistakenly, that all this decades-long experience equips him to talk about ageing in the 21st century, he blogs on the subject here at www.rinklifunstaz.com

James Murphy is a Fellow of the RSA.                                                     jmurphy@modelreasoning.com  @JamesMurphy767