James Murphy is Director of Model Reasoning, a strategic communications and insight consultancy; he is also Head of Insight at Dissident. From 2010 to 2015 he was Editorial Director at the Future Foundation; in that role, he managed the global trends identification team and co-authored The Big Lie (or interpreting your global customer’s inner life for profit), which won the Marketing Book of the Year Award in 2015. He has in the past been shortlisted for two literary awards : the Macallan Fiction and The Guardian Short Biography. He has appeared on the Today Programme, Newsnight, Start the Week… and is a regular contributor to Market Leader magazine. He too was an Associate Director at the Henley Centre for Forecasting, following a tour of duty as a cabinet member in the European Commission in Brussels.
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