News of the New 70s, Lifestyle and Spend

News of the New 70s, Lifestyle and Spend

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Old Facts, Fresh Insights The business community probably knows quite a lot of facts about this 60-70-80 generation. The broad sweep of our demographics is a visual stalwart of every futurist’s presentation deck. Populist redtops, meanwhile, carry a headline every day about dementia, the victims, the cures, the lifestyle counsels. This month, many a Marketing or Communications Director will attend a scholarly seminar on our national/Western ageing, its consequences for the public purse, for the financing of care, for all those ejected too soon from the career market (with lots left still to give), etc, etc. Such quasi-academic conversations might well drift towards the future of intergenerational frictions and conflicts - over access to skills, revenues, concessions and, of course, political power. The grey hubbub is always in the air, broad outline…
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